A creative discipline that aims to connect culture with technology in innovative ways, industrial design pursues new and unexpected insights that result in original, useful and meaningful manufactured products or systems to enrich daily life. The programme encourages a hands-on experimental approach to design with a focus on creative applications of digital technologies. Particular emphasis is given to digital technologies with physical outputs. Students are encouraged to explore the potential digital technologies offer in the development of new and more sustainable forms of manufacturing and distribution. With full access to the School's extensive digital prototyping capabilities, students quickly build expertise with digital visualisation, lasercutting, computerised numerically controlled (CNC) machining, and three-dimensional (3D) scanning and printing.
The Industrial Design programme also encourages creative exchange with other specialisations, such as Culture+Context, allowing students to explore the theoretical, social and cultural considerations of the discipline. In conjunction with Media Design, students can investigate interactive, responsive and intelligent technologies, products and environments. Industrial Design students can elect to include a minor to enhance their practice-based studies, although it is not required.
The programme is committed to collaboration with industry leaders in New Zealand and internationally, and encourages students to reach wider audiences and explore ideas within a business context.